The divine Wild Swans

The Jocasi Collection is now stocked in Wild Swans, Islington. it’s a really lovely place – indeed, I had to be dragged out on my last visit.


Here’s how they describe themselves:
“Wild Swans sell Scandinavian Fashion, Home and Lifestyle. Our brands are 95% Scandinavian.

The name ‘Wild Swans’ comes from the fairytale “The Wild Swans ” by Hans Christian Andersen. It perfectly describes the range of Designers as well as our customers – Beautiful, gracious birds with a bit of an edge’.

Wild Swans boutiques are located on Devonshire Road, Chiswick and on Cross Street in Islington.

The Danish owner, Caroline van Luthje, chose both locations because of their individuality. Both Chiswick and Islington have a village feel, which is hard to find in central London. The shops have a calm Scandinavian softness, style and sensibility.

Caroline and her team like to make a real effort to ensure that they are there to make their customers feel comfortable – it’s very much about creating a relaxing and welcoming atmosphere to shop in. Champagne is always served at the weekend and toys are provided for children.

Wild Swans also offer individual, personal styling – many of the staff are experienced personal stylists. The selection of labels is constantly evolving. The designs range from romantic, to funky and feminine. Caroline mixes up and coming designers with the more established ones and is constantly adding new designers that are not represented in the UK and are exclusive to Wild Swans.”

2012 is going to be a fantastic year for everyone connected with Jocasi, I can feel it!
As always, the comments, the appreciative words we hear from complete strangers when wearing Jocasi bags and belts, makes us know what we are doing is worthwhile – that we are still getting it right.

And if not, tell us!

Jocasi is a completely different animal from the one born in 2002. Those days never completely connected with our ethos, however we did become a named brand, and proud of our achievements we most certainly are. Jocasi has spawned countless imitators, some even go as far as to try to call their own brands very similar names! We find this very amusing! Think of your own ideas!! However we take it as a compliment.. I mean, who would buy a copy if you can get the real thing? We wish you good luck, all you impersonators.. But there is only one TRUE Jocasi.

Its always been the same kind of girls who buy Jocasi- people who work in film, creatives, dancers – girls who think outside the box. Why is that? We certainly don’t appeal to the mass market. It’s more to the switched on, smart, sassy and (dare I say it) Sex In The City girl.But without the hefty price tag to match!

Yes, we still sell our iconic Moon Belt loved by celebrities and… why not? Why should this belt not be a staple of every woman’s wardrobe? Some of our top selling bags are redesigned, due to demand, and occasionally included in a new Collection. You will soon be able to check out the new SS12 Collection…Sensational.. Oh and check our new website homepage which will be uploaded any day now… There is a video of the Collection actually being made, it really is fascinating. Our workshops have immaculate working conditions and the tailors are paid very well. If you are on our mailing list you will receive a flyer soon to alert you .. plus some great offers as we all pull together in these tough times. If you’re not on the mailing list, sign up now! So, enough rambling, its all about looking forward and as always, we appreciate you. We appreciate you reading this, hope you’re well.
Take care and we will be looking after you with loads of sassy specials in 2012.. Catch up soon.

Jocasi xxx