Breaking News… and a quick rant :)

Well, the new stuff is nearly here to show buyers, and there are a few pics on the website
All will be available to buy online in around 6 weeks…

Does everyone like the new style website? I think it’s so much better, I really do.

Ok, so breaking news! ASOS have confirmed a special order, of all the Jocasi hits – the Gladstone, the Parax, best of those low slung belts, they are all coming back on ASOS in a big way.. And let’s be honest, ASOS are the world’s number 1 online retailer. Move over Topshop, ASOS are number 1! And for us, the chance to let everyone get hold of the “Best of Jocasi” is a real honour.

You see our prices are low and always will be. I know we used the Python recently, which was kind of outside our comfort zone. It worked, but I know some big Jocasi fans felt we were going too upmarket.. Well, wait until the new stuff comes out. It wont be available to buy for a month – six weeks, but the prices are low low low for incredible Jocasi-style quality (comparable to couture).

Some brands use expensive PR companies to force the odd celeb to wear their product. We have never, ever manipulated our loyal customers in this way. What you see is what you get! Kind of over the whole celeb thing anyway – girls who buy Jocasi do so because they trust their own taste, their own style. Long, long may it continue… As I fondly remember, we were described in Nylon magazine as a “rock n roll” brand, not for Jocasi the usual blabber “vintage inspired with a twist of urban” etc etc.. Do me a favour!

We are who we are… Shall I get off the soapbox now!?

Chinese New Year on Sunday – what is it this year? surely someone on FB can fill me in. Might have to go down to Chinatown.. Ok, that’s it, you know where we are, catch up soon … xxx



Miss Naked Beauty

We love Gok Wan. His natual ability to style is enviable!

Gok recently visited us in our Boutique when he spent the day in Carnaby Street, mobbed by fans, filming his new show called “Miss Naked Beauty” which sees him, along with fellow presenters Myleene Klass and Mica Paris, on a mission to find Britain’s most beautiful “natural” woman.


It was exciting stuff. We can’t wait to see the show, which is set to air in October.

About the show:
Curvaceous, slender, natural or glam, tiny to towering, unconventional beauty or model material … more than 200 women descended on the famous boardwalk to audition for the Channel 4 programme which will be aired in October.

Fashion stylist to the stars Gok is searching the country for a 21st Century ‘Eve’ and ambassador for natural beauty – which means hair extensions are a no-no, metal detectors probe for piercings and fake breasts are ruled out.

Mary Queen of Shops

Mary Portas is one of the UK’s foremost authorities on retail and brand communication, and has approached Jocasi as a brand she would like to use in her next series of “Mary Queen of Shops”.

mary queen of shops

In this programme Mary will attempt to change the fortune of struggling fashion boutiques. She visits the boutiques while the owners are away, then works her magic by getting rid of the old and bring in the new (that would be where Jocasi comes in!), to get the shop owners up-to-date.

The series is in production, we’ll let you know when it airs!

Bows Boutique

Here’s a picture of the Bows Boutique Girls!
Bows Girls

They are supporting Great Ormand Street. A lot of people are interested in the fab GOSH Hoodies that appeared on the show. These are part of an exclusive range of t-shirts and hoodies branded with the Great Ormond St logo;

GOSH girls

gosh hoodie

They currently only available in the Bows Boutique at 34 Marshall St, London W1.

check out the Bows Boutique Website and of course, visit the boutique and support GOSH!

Wags Boutique; featuring Jocasi

Did you see Wags Boutique on ITV2 last night?


Expect handbags at dawn during this new series presented by June Sarpong. Ten ‘Wives and Girlfriends’ of Britain’s footballers set up shop, forming two competing teams who have to run rival fashion boutiques.

This 13 week challenge will see them designing the store, choosing the stock, marketing and perfecting their sales techniques. The WAGs boutique with the highest profit wins, and all profits go to charity.

The boutiques, ‘Bows’ and ‘Better Half‘, are next door to each other near London’s uber-trendy Carnaby Street. Bows Boutique will be stocking Jocasi, so get down there to meet the wags and see our fabulous bags!

The shops will be open to the public every Thursday, Friday, Saturday and Sunday from 1 February.

Bows – 33 Marshall Street

Madeleine Bowden (Miss Justin Hoyte, Arsenal)
Michaela Henderson-Thynne (Miss Stewart Downing, Middlesbrough)
Julie Phillips (Mrs Kevin Phillips, West Bromich Albion)
Krystell Sidwell (Mrs Steven Sidwell, Reading)
Nicola T (Miss Bobby Zamora, West Ham)

Better Half – 34 Marshall Street

Jadene Bircham (Mrs Marc Bircham, QPR)
Elle Isaac (Miss Paul Ifill, Crystal Palace)
Charlotte Mears (Miss Jermain Defoe, Spurs)
Cassie Sumner (Miss Michael Essien, Chelsea)
Heather Swan (Soon-to-be-Mrs Michael Chopra, Cardiff)”


Bows Team

The Bows Team at the show launch.

Wags Boutique is on ITV2 on Tues at 9:00pm and repeated Thursday 8:00pm